Do you need a dedicated Customer Feedback Management System?
We are often asked by organisations why they need a dedicated feedback management system. They already have a good CRM system in place so why do they need to bother purchasing another tool for dealing...
View ArticleHow PC World could improve their customer experience
Richard Branson is famous for empowering his employees (http://sandbox.feedbackferret.com/2011/02/want-richard-bransons-success-empower-people-to-identify-problems-and-fix-them/). This week, I decided...
View ArticleFinding the nuggets of gold in your customer feedback
What is the most important aspect of any customer feedback programme? We believe it is ACTING on the information given to you by your customers. Hank Schlesinger agrees with us in his recent article...
View ArticleIs NPS worth its salt?
NPS is a very common tool used to measure customer satisfaction. But is it worth its salt and is this a metric we can trust to predict future growth? Bob Hayes, Chief Customer Officer at TCELab...
View ArticleCorrect interpretation is what Feedback Ferret is all about
Want the best text analytics solution for your customer feedback? Read on to find out why one of our clients said “The Feedback Ferret engine clearly delivers better results than any other tool we have...
View ArticleDo you nip negative customer feedback in the bud?
The Tesco, Haggerston blog story strikes a very loud chord with us. The blog highlights the state of the Tesco store in Haggerston which was described as “the worst place on earth”. It went viral very...
View ArticleCustomer Feedback Surveys – the Ferret Way
I read an article recently and felt I could have written it myself. It cites the opinion of Adi Bittan, CEO of OwnerListens.com and her approach to customer feedback and surveys totally mirrors ours...
View ArticleDon’t just gather customer feedback, act on it!
A new Voice of Customer report published by eDigitalResearch has highlighted the importance of taking customer feedback on board and acting on it. According to the eDigitalResearch survey, over half of...
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